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Types of YouTube ad formats


YouTube has over 2 billion users and videos being streamed on YouTube are more in number than on any other platform. For entrepreneurs and marketers, YouTube is an undeniable opportunity to target the desired group of a vast audience. You don't have to be a veteran to make a YouTube video ad that generates revenue for your business through video content. Let's explore the types of YouTube ad formats available.


  1. Display ads

  2. Overlay ads

  3. Skippable video ads

  4. Non-skippable video ads

  5. Bumper ads

  6. Sponsor cards

Display Ads


The position of display ads appears to the right of the feature video and above the video suggestions list. These ads are deemed for the desktop platform. Specifications of the ad banner range from 300×250 or 300×60.


Overlay Ads


The placement of these ads are at the lower section of the video. These ads are semi-transparent overlay ads that are designed for the desktop version of YouTube. Specifications range from 728×90 or 468×60 ( images or text).

Skippable Video Ads


Skippable video ads allow the viewers to skip the ads if they choose. The ads can be placed at the start of the video, middle, or at the end.

These ads are multi-platform friendly. ( Desktop, mobile, TV, game consoles, etc)

Non skippable video Ads


Non-skippable ads take away the choice of the viewers to skip the ad. The ad must be viewed to the end before entering or re-entering the featured video. This compels the viewer to watch the ad and your business gets promoted.

Bumper Ads


Non-skippable video ads that are of 6 seconds length are known to be bumper ads. These are short ads with precise targets. Bumper ads are multi-platform friendly.

Sponsored cards


Sponsored cards are ads relevant to your video, such as products featured in your video. Viewers would see a teaser for the card for a few seconds. A small information icon is used to depict the cards which are sponsored. These are also at times accompanied by text CTA that generally appear on mouse hovering.



YouTube ads are one of the prominent ways of marketing in this era. Mastering it would benefit your business immensely.