What is Bounce Rate? | Demystified!

Are you not able to track enough traffic to your website?

Do⁣⁣ the visitors just peep in your website and exit. If yes, this indicates the visitors are not interested in your web content. Glancing at the website and then quitting it in lesser time is known as the bounce from a website.

 Google Analytics defines bounce rate as the percentage of the viewers who only visit the page they land and then abandon it. The user may leave the web page due to a certain number of reasons.⁣ The page may have a design or functionality issue. Pop-ups are a nightmare and the visitor is likely to quit. ⁣ What is a normal bounce rate?⁣ On average a bounce rate of 50% or less is considered fair. However, the bounce rate cannot be constant and changes with the type of website. ⁣⁣⁣ How does a click turn into bounce?⁣ The click by the viewer which could have turned into a conversion and meet a bad fate of bouncing under the following conditions:⁣ ⁣

  • The website takes a significant amount of time to load

  • The user landed on your web page inadvertently.

  • They click on the back button of the browser.

  • No call-to-action button.

  • Boring content.


Keeping the bounce rate under bay is a very important thing for a website. To know more about the steps to reduce the bounce rate, click here!

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