Social Media Marketing 2020
What is social media marketing? Social media marketing is the process of promoting your business and products on social media platforms. The content created must be unique to each platform which would result in boosting the business turnouts and brand image.
Social media platforms like Facebook, Instagram, Youtube, Twitter, Snapchat, Pinterest, etc can provide different types of marketing results based on the audience comprised.
Users: 2.6 billion (As per Facebook Q1 Statistics 2020)
Audience: Generation X and millennials
Industry: B2C
Best for Brand exposure; advertising.
Users: 330 million monthly active users worldwide
Audience: Majority millennials, 66% male users
Industry: B2B and B2C
Best for Public relations; brand building.
Youtube
Users: Over 2 billion monthly users worldwide
Audience: Millennials, closely followed by Generation Z
Industry impact: B2C
Best for Brand building, video marketing, and tutorials.
Users: 1 billion monthly active users
Audience: millennials
Industry impact: B2C
Best for Exotic media, behind-the-scenes and brand building, advertising.
Snapchat
Users: 360 million monthly active users worldwide
Audience: Generation Z, 78% of users aged 18-24 use Snapchat.
Industry impact: B2C
Best for Brand building, advertising.
Users: 367 million monthly active users worldwide
Audience: Millennials and younger baby boomers
Industry impact: B2C
Best for: Visual advertising, Tutorials
Promoting and sharing your products on social media is a simple way to get more leads, boost sales because you’re advertising to people who have shown interest in your brand by engaging and following your account.
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