Social Media Branding Strategies.

A brand is more than a logo or set of colors and it's so much more than a cover photo. A brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand.


We’ve put this content to help you uncover strategies to ensure a consistent brand across multiple social media networks.



COMPLETE YOUR BASICS


  • Make sure you have a consistent theme of logo, colour palette, bio and handle.

  • The most important thing is to ensure your profile has a common theme, which people should recognize as your brand.


EXTEND YOUR VISUAL BRANDING


  • Make sure you have the same colors and fonts reflecting in your images, graphics and videos.

  • Over time your customers will see the consistency in posts and begin to recognize when a post is from you without seeing your brand's logo or social media handle.

DEVELOP YOUR MARKETING IDENTITIES


  • Your marketing identity is going to vary between the networks.

  • Like the audience on Instagram is younger than the audience on Facebook.

  • If you use the same content on both sites, it won't work the same way.

  • To end this, its best to create multiple identities for your marketing efforts.


ESTABLISH YOUR BRAND VOICE AND TONE


  • Social media accounts of a company tend to have a personality. Some may be sarcastic and some informative.

  • Extending your brand voice to social media and cultivating a reformed approach on social platforms is highly recommended.


MULTIPLE ACCOUNTS ON DIFFERENT PRODUCT SECTORS.


  • If your company is large enough or has a diverse set of products or services, it's good to have multiple accounts.

  • The advantage of having these different accounts include being able to focus thoroughly on branding.

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