A brand is more than a logo or set of colors and it's so much more than a cover photo. A brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand.
We’ve put this content to help you uncover strategies to ensure a consistent brand across multiple social media networks.
COMPLETE YOUR BASICS
Make sure you have a consistent theme of logo, colour palette, bio and handle.
The most important thing is to ensure your profile has a common theme, which people should recognize as your brand.
EXTEND YOUR VISUAL BRANDING
Make sure you have the same colors and fonts reflecting in your images, graphics and videos.
Over time your customers will see the consistency in posts and begin to recognize when a post is from you without seeing your brand's logo or social media handle.
DEVELOP YOUR MARKETING IDENTITIES
Your marketing identity is going to vary between the networks.
Like the audience on Instagram is younger than the audience on Facebook.
If you use the same content on both sites, it won't work the same way.
To end this, its best to create multiple identities for your marketing efforts.
ESTABLISH YOUR BRAND VOICE AND TONE
Social media accounts of a company tend to have a personality. Some may be sarcastic and some informative.
Extending your brand voice to social media and cultivating a reformed approach on social platforms is highly recommended.
MULTIPLE ACCOUNTS ON DIFFERENT PRODUCT SECTORS.
If your company is large enough or has a diverse set of products or services, it's good to have multiple accounts.
The advantage of having these different accounts include being able to focus thoroughly on branding.