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SEO: A Simple Overview | SEO Basics 2021

Updated: Jun 7

Search Engine Optimisation or SEO is an inevitable part of the online world now. This guide is merely a simple overview of a vast subject, SEO. Search Engine Optimisation theories are complicated and evolving rapidly but you can understand the basics, easily. Having knowledge of even basic SEO can make a big difference in ranking.

The process of SEO is theoretically diversified into ;

  • On-Page SEO

  • Off-Page SEO

  • Technical SEO

Here we are not dwelling much around these SEO types. We are shooting straight to the basic needs and foundation through which one can build their website to success.

There are 6 basic steps we would be elaborating on today.

Step 1: Crawling Access.

Making your website crawlable is the basic first step you can do to enter the SEO empire. Crawling is the process where the search engine mops the internet for content through all the URLs they find. Giving search engine access to crawl on your content is just like saying, 'Hey Google, I'm here'!

Once the search engine crawls your content they index(store) the information on to their servers. So that when someone performs a search, search engines can provide the relevant answers.

Step 2: Appealing Content.

Content is the framework on which everything runs. Finding what is on-demand and making it your content is the basic idea of content strategy. If you have appealing content, you can attract traffic to your website quite well. Finding out what is being searched more in your niche is the key. Creating content based on your research can bring results.

Step 3: Keywords.

Most of the time we think, we know what we want to rank for in web results. The reality of what you think your customer wants and what customers really want are entirely different. Keywords can optimize your content to appear on search results for relevant searches. Performing keyword research can be time-consuming, but can provide precise results.

Step 4: Ease of Use.

People would like to visit a website that loads fast than one that keeps on loading forever. Make sure your website's loading time is decent. Having an ergonomic User Interface is also important. The easier and clear your website is to the customers, the more you are appreciated. Attractive website design can also be an added value.

Step 5: On-Page SEO.

Perfecting and optimizing titles, URLs, and descriptions fall under the category of On-page SEO. Keyword embedded relevant Title is definitely a plus point. Shortening page URLs and adding keywords to the descriptions are the small things that you can do on your website as a part of On-page SEO. This will result in a better ranking of your website.

Step 6: Schema Markup.

Schema allows you to spoon-feed more details about your website to search engines. Schema is a way to label or organize your content so that search engines have a better understanding of your website's content. This code gives structure to your data and the process of structuring is referred to as Markup.

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