Selling jewellery online is generally a simple and straight forward process. Yet it becomes a challenge for many. Building a business is an important thing. It takes one to be brave enough to face the uncertainties and grow the sapling to a fruit-bearing state.
Congratulations for thinking as you do, learning more and developing your life in an independent way is commendable.
Doing a business is like cooking. Each cook gives the same dish a different taste. To find your footing and establish your jewellery business online, you must have clarity on the whole prospect of your business. We are aiding you here to build clarity through this article.
So, let's build your company!
Start Your Online Store
Know Your Product.
Before starting your business, have a better understanding of the products you are selling and their market along with a solid business plan. Whether you make jewellery or source them, now is a rewarding time to sell jewels online. People are more interested in supporting small businesses than corporates.
Go through the list of possible platforms where your ideal customers can be found. Create an idea what sort of people would be interested in your niche of products( eg; Teens, employees etc).
Knowing your customer's choices will help you design and assort the pieces on point.
Points To Remember : 1. Have Knowledge Of Your Products. 2. Have An Understanding Of Ideal Customers.
Decide Your Platform.
There are multiple ways through you can sell your jewellery online. Where to sell your products solely depends on how you would like to portray your business to the world. We will walk you through several attributes of multiple platforms.
Ecommerce Market Places - (eg: Amazon)
Social Media (eg: Facebook, Instagram)
Your Own Web Store. ( A dedicated independent online store Built For Your Company.)
Ecommerce market places like Etsy, Amazon etc can give instant results as they are immensely popular and you won't have to set up an online store to sell your products. The drawback is that you will be one among the many jewellery sellers on the platform with huge competition. You also won't have much control over your branding on the platform along with transaction charges or listing charges.
Social media has strong sales potential if you are patient enough to build a community on these platforms. The time required on a daily basis to manage and unprofessional/informal environment can be a put-down factor. Social media stores like Facebook stores & Instagram shops are popular among sellers without branding interest. The setup though can pull immense traffic and thus sales. The fact that there is no investment is also a highlight.
Website Store: You can call starting your own eCommerce website, the right professional way of doing online business with authority. You have a free hand in design and branding. Starting an online store is easy with eCommerce facilitators like Wix, Woocommerce, or one-stop solution of hiring a designer to create your professional online store.
There is a huge misconception among people, that hiring a designer to build your eCommerce store is costly. Much reasonable designing firms are available in the market with expertise. A professional website can convert more orders than an amateur one. The process of setting up an online store can be tiresome if you do all the work yourself. Hiring a designer removes that challenge as well. Though slow a steady, independent brand and revenue can be built using your own online store.
The better scenario would be using all the above three together to attain maximum results.
eCommerce market places like Amazon, eBay, etsy etc + Multiple social media platforms to drive traffic + Your own eCommerce website ---> Optimum Results
Once the platform decision has been made, the product uploads can be done. Clearly photographed jewellery products can be uploaded to your website, eCommerce platforms and social media.
Shipping facilitation must be done with the most profitable and competent logistic companies to deliver the products without facing any difficulties.
Marketing is the next key factor for an eCommerce Business to be successful. Letting people know about your products and website is as important as creating your store online. Digital Marketing has to be done through multiple channels to achieve the desired results. Social Media Marketing can also play a crucial role in converting jewellery sales.