E-commerce Marketing Tips
E-commerce or electronic commerce is an online version of a store, where buying and selling of products or services re-conducted. Get to know major tips on marketing your products and services. An effective marketing strategy can result in colossal sales. Increase e-commerce sales through these marketing tips.
Optimize product pages with SEO and design.
Google shopping ads.
Retargeting ad campaigns.
Facebook and Instagram ads.
Create a customer care package.
1. Optimise product pages with SEO and design.
Spend a tremendous amount of time optimizing the SEO and design of your product page. SEO as in, a good product title that must include what people are actually searching online. So doing some keyword research and figuring out what people are searching for your products might be helpful. Make that key words a part of product title and description. Remember to write a good description as it is your 24/7 sales person who never calls in sick. Every time somebody visits your products page, they must see a perfect sales pitch. So it would be ideal to put some time and effort into it. Also, make sure the photography is nice and clean. Good photographs can double sales. If you could do a product video, it would be perfect.
2. Google shopping ads.
Google shopping is very popular among people. When somebody searches for some product, all the products appearing on the Google shopping tab are ads. You have to make sure, you are running Google shopping ads to get massive results. So invest in Google shopping ads.
Always optimize your product ads, based on the results. By checking analytics, turn off the ads that are not doing well and increase the budget on the ads that are doing well. This is going to increase the returns on your investment over time.
3. Retargeting ad campaigns.
Run dynamic retargeting of ad campaigns of Google shopping ads and website visitors. When people visit a website, browse through maybe 2 to 3 products and get busy thereby forgetting about the purchase. Retargeting ads make sure the same product they browsed earlier is shown to them while they surf internet later. Thereby reminding them about the products. So this is very much relevant in making the sales. You can run retargeting ads on Instagram and Facebook as well with specific targeting options.
4. Facebook and Instagram ads.
Running ads on massive people pool like Facebook and Instagram are crucial nowadays for sales. Organically grown these accounts also holds the capability to convert good sales. Target a tight demographic of people that fit your brand. Retargeting works well on these social media ads as well.
5. Create a customer care package.
Creating a good customer care package earns you loyal customers. A care package must be sent along with the purchase to the customer, preferably with a handwritten note and a coupon for future purchases. This is going to be a nice experience for the customer. It gives them a good sense of feeling towards your brand resulting in gaining regular customers.